Here is how each ticket is checked-in: when there is an online or airport check-in request, PSS(Passenger Service System) will retrieve the PNR(Passenger Name Record) and generate a boarding pass via DCS (Departure Control System). According to TSA, for the same fare class passengers, the last passenger to check-in is usually the first to be bumped.
The reality is 70% passengers are still checking-in at the last minute (same day of travel, mostly at the airport). This is due to complex check-in process, lack of consistent GUI(user interface) across different carriers, not easy access to seating availability and non-transparent check-in queue status.
There is no passwords, login or apps download required. Furthermore it also dynamically updates the seat map availability and gate/itinerary status every time when you open the same email, so you can assign preferred seats and access to your flight on any device at any time from your inbox.
Using interactive email technology, we will be able to change and manipulate content in email that has been sent: synchronize with PSS and DCS for the latest check-in queue ranking and trigger the retrieving PNR–fetch boarding pass logic automatically, in travelers’ confirmation email.