The SAM (SeatAssignMate) team recently spent some time in Europe, to help deliver a winning formula to one of our clients, with one goal in mind: to make travelers engage more online (select seats) and increase online check-in.
Compared to industry average, the airline is already doing a decent job of converting approximately 30% of users to assign their seats online. However, depending on the country and language, the number may vary and dip to as low as 14%, which is a reflection of airlines’ struggle to further boost check-in goal completion.
SeatAssignMate’s “Post-ticketing Ancillary Merchandising Email” is an evolution and extension of today’s web/mobile based capability into email channel. Never before has airline content been so accessible to travelers in such a seamless way. This is just the beginning of what SAM’s interactive email can do for the industry.