Pain Point

In this digital era, where you can buy almost anything, anytime; purchasing “ancillary products” before your flight is still a tedious task. Just to book a seat, the passenger has to navigate to the airline’s website, log into the Manage My Booking page and navigate through multiple pages. This hassle of browsing multiple pages does not only provide poor user experience but also acts as a barrier for airlines to earn potential revenues through upselling ancillary products.