The interactive components such as drop-down menus, hover-over states, text input and image carousels, are designed to encourage consumers take immediate action. This gives users the ability to make purchases, book appointments, take polls, participate in surveys and engage in
a wide variety of ways.
Rather than showcasing out-of-date content to consumers, such as expired deals, old prices or sold out inventory, brands can display real-time content to their customers.
The email can be synced to external servers which means real-time data can be pulled at any time.