Last week, the travel industry’s most pioneering airports and airlines were recognized for their efforts to improve the passenger experience, at the FTE Global 2017, in Las Vegas.

SeatAssignMate was amongst around 700 senior industry figures (who represented airlines, government agencies, industry vendors, to technology giants) to showcase how we push innovation to new heights by helping airlines with their ancillary upsell and improve the traveler’s experience with the use of interactive email technology. At the end of the conference, FTE recognized SeatAssignMate’s efforts and was presented with the “Best New Startup” award by Alex from JetBlue Technology Venture.

SeatAssignMate’s booth was decorated with interesting things… such as an augmented reality piece to walk people through the product’s user experience (which was very engaging), to a 3D paper cut out style booth design.

As much fun as the team had setting up the booth, they had more fun helping the audience learn about ancillary upsell in interactive email, and speaking to airlines about partnerships and POCs.